IBM to buy marketing services company Unica for $480 million as it expands ad measuring tools
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IBM to buy Unica for $480M, gets ad measuring
NEW YORK — IBM Corp. said Friday that it has agreed to buy the marketing services company Unica Corp. in a $480 million deal that would give IBM more tools to meet its customers’ growing demand for targeted advertising.
The all-cash acquisition brings IBM deeper …. Source article on Gaea Times at : IBM to buy marketing services company Unica for $480 million as it expands ad measuring tools.
